Selected work / copywriting, ideas and content
Things I’ve written, made and helped bring to life.
Some projects I created from concept through final edit. Others were made with art directors, creators and larger teams. Each project below shows exactly what I did.
WHAT I DID / COPY WRITING + FILMING
MADE WITH / ART DIRECTOR PARTNER
Gillette
87M+ views and a national TV adaptation.
Worked with an art director partner on the father-and-son idea and copy.
WHAT I DID / COPY WRITING + CONTENT CREATION
Kraft Mac & Cheese
150K+ followers and multimillion-view videos.
Helped launch the account, write the voice and create content with the broader team.
WHAT I DID / SOCIAL MANAGEMENT + CONTENT OVERSIGHT
HoopsHQ
3M+ views and 6,000+ followers in four months.
Oversaw the content creator, reviewed and approved work and helped guide the channel.
WHAT I DID / SOCIAL CREATIVE + CONTENT CREATION
Milk-Bone
Dog-led social built around the moments dog parents know by heart.
Ideated, wrote, filmed and edited videos shaped by everyday dog behavior and timely trends.
WHAT I DID / SOCIAL CREATIVE + CONTENT CREATION
Jif
Everyday peanut butter moments worth stopping for.
Created snack and recipe videos from concept and script through filming and final edit.
WHAT I DID / SOCIAL CREATIVE + CONTENT CREATION
Café Bustelo
Coffee recipes, culture and playful everyday moments.
Created fun social recipe videos from concept through final edit alongside the strategy team.
WHAT I DID / COPY WRITING + CONTENT CREATION
EchoPark
Social content that helped sell an actual car.
Developed copy and created social content with the team across ongoing work and event campaigns.
WHAT I DID / SOCIAL CREATIVE + COMMUNITY
MADE WITH / CAMPAIGN TEAM
Planters
A Super Bowl campaign without a commercial.
Worked as part of the social team to help bring the #ANutAbove campaign to life.
WHAT I DID / COPY WRITING + FILMING
MADE WITH / ART DIRECTOR & PARTNER
Kool-Aid
Building an iconic brand voice for a new generation.
Wrote platform-native copy and helped shape the TikTok voice with my art director partner.
More work
InsideHook: The Spill
Hero content for The Spill’s Pinhook Bourbon collaboration.
InsideHook Article: Viral Videos
Editorial packaging built around internet culture.
MiO
Olympic OLV and TikTok campaigns designed for participation.
Lipton Iced Tea
Social creative for an established beverage brand.
Brisk Iced Tea
Brand voice, creative development and social execution.
Duracell + Williams Racing
Fast-moving social content at the intersection of technology and Formula 1.
O-I Glass
B2B storytelling translated into platform-native content.
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