EVENT CONTENT / 2022–2024
EchoPark
Race weekend gave us noise, speed, drivers, fans, and one TikTok that actually helped sell a car.
ROLE Copywriting + Content Creation · WITH Broader Creative Team
EchoPark brought us to COTA for the United States Grand Prix. The brief was to make car shopping feel less like paperwork and more like part of the weekend. I wrote and created ideas around the people, chaos, and quick moments happening around us. Interviews, observations, and whatever felt worth chasing with a camera.
ONE POST, ONE CAR