B2B SOCIAL / 2022
O-I Glass
Glass packaging is useful. “Useful” is not always a TikTok hook. So we found stranger ways in.
ROLE Concepting + Content Creation · WITH Broader Strategic Team
O-I Glass needed to reach food, beverage, and hospitality buyers on TikTok. Traditional B2B language was never going to stop the scroll. I helped develop trend driven, UGC style concepts that made glass packaging approachable without forgetting the useful product story.
WHAT CHANGED
