PARTNERSHIP CONTENT / 2023
Duracell + Williams Racing
F1 moves fast. The content had to catch up before the race was already over.
ROLE Concepting + Content Creation · WITH Duracell + Williams Racing Team
Duracell’s Williams Racing partnership needed an opening wave of content that could bring Gen Z into the sport without giving them a lecture first. I helped concept and create platform-native ideas around memes, race-day anticipation, and the speed of F1 conversation online.
GREEN LIGHT
