Jif Peanut Butter

SOCIAL CONTENT

Jif

Making everyday peanut butter moments worth stopping for.

WHAT I DID

From 2025-2026 I owned the social creation for the Jif accounts from concept and script through filming and editing. Each video offered a chance to learn stronger food videography and lighting skills

MADE WITH

As a creative I worked closely with my strategy team to find worthy trends that had at least a 4 week future for us to run organically and with paid media

THE WORK

Jif social videos

Snack and recipe videos made with Jif.