HoopsHQ | Social Launch

SOCIAL MANAGEMENT / 2024–2025

HoopsHQ

A new basketball brand needed a social game plan. I helped call the plays, guide the creator, and keep the feed moving.

ROLE Social Management + Content Oversight  ·  WITH HoopsHQ Content Creator + InsideHook Team

HoopsHQ launched in October 2024 with plenty to talk about and no established social rhythm yet. I managed the channels and oversaw the content creator, shaping ideas, reviewing cuts, and approving the work before it went live.

2m views organically
93k views organically
33k views organically

THE SCOREBOARD

3M+ views and 6,000+ followers across TikTok, Instagram, and X in four months, including one 2M-view TikTok.