EchoPark Grand Prix

From August 2022 to January 2024, I served as a Lead Creator on the EchoPark creative team where I helped develop, direct, and launch social-first campaigns with measurable results. One of my TikTok videos directly led to the sale of a car, proving the real-world ROI of smart, platform-native content. In March 2023, we launched the first-ever EchoPark Grand Prix at COTA in Austin, Texas. As part of the campaign, I helped sell ex-NASCAR driver Michael Waltrip’s Jeep and created a series of ‘man-on-the-street’ style interviews and event content that brought the brand’s voice to life across TikTok and Instagram. Other EchoPark evergreen content can be found on my Gondola portfolio. Agency: Vaynermedia