Matt Carucci / Copywriter + Creator
I find the angle.
Then I make it happen.
Unexpected ideas. Scripts with a point of view. Social content worth watching.
I’m an NYC-based copywriter and creator. I write, film, edit, and build ideas alongside art directors, creators, and teams.
A little of what I do.
Reel work · ideas in motion
Some work I’m proud of
A few ideas that went further than expected.
700M+
Views
6.5M+
Likes
Across brand accounts and content I supported, as tracked in Gondola.
Gillette / Copywriter + creative partnership
A TikTok idea that kept going.
A genuine father-and-son shaving idea. Reaching 87M+ views, supported a year-long Walmart collaboration and was later adapted for national television.
01 / TIKTOK
A genuine moment
02 / 87M+
The internet responds
03 / WALMART
A year-long collaboration
04 / NATIONAL TV
The idea goes broadcast
More work I helped shape
Projects I’m proud to have been part of.
WHAT I DID / COPYWRITER + CONTENT CREATION
Kraft Mac & Cheese
150K+ followers. Videos reaching 8M and 18M views.
As copywriter and creator, I helped launch the account, shape its voice and create content with the broader team.
WHAT I DID / SOCIAL MANAGEMENT + CONTENT OVERSIGHT
A publication launch with momentum
3M+ views and 6,000+ followers in four months.
As Social Media Manager, I oversaw the content creator, reviewed and approved work and helped guide the channel as it grew.
Where I’m strongest.
01 / FIND THE ANGLE
Find the Angle
Platform-native ideas and unexpected ways into a brief.
02 / WRITE THE THING
Write the Thing
Scripts, captions, jokes and a voice worth reading.
03 / MAKE IT REAL
Make It Real
I film, edit or collaborate to make the final asset worth watching.
Have a brief that
needs a way in?
Let’s find it.
