Don’t Drop the OH YEAH

One of Kool-Aid’s most iconic Twitter moments in 2020 was simple:
“Tag someone who needs an OH YEAH.”
From that spirit, we brought Kool-Aid Man’s unapologetic energy to TikTok with a campaign that challenged users to create the longest “OH YEAH” ever by duetting with the big red jug himself. The result? The #DontDropTheOhYeah Hashtag Challenge launched in December 2020 and broke TikTok records at the time, generating massive engagement and turning a classic catchphrase into a viral Gen Z moment. Agency: Vaynermedia

@koolaidmanofficial

Let out your biggest OH YEAH and duet this to keep the chain going. #dontdroptheohyeah #duetthis

♬ VICTORY STRINGS – Neil Carmichael