Resume / Contact info

I’m a NYC-based content creator, strategist, and copywriter with over 5 years of experience turning cultural trends into high-performing content. I’ve helped brands like Kraft, Kool-Aid, MiO, and Gillette stand out on platforms like TikTok, Instagram, and Twitter — whether that’s by scripting a viral video, developing a brand voice, or leading content teams across multiple formats.
I bring a comedy-forward approach to my strategy but am also multifaceted and capable of evoking a multitude of emotions with my content.

mattcarucci@icloud.com

Skills & Tools

Creative Strengths:
Video Scripting • Caption Writing • Copywriting • Trend Research • Meme Writing • Campaign Strategy • Community Engagement • Creative Direction

Tools & Software:
CapCut • inShot • Adobe Premiere Pro • Adobe Lightroom • Canva • Otter.ai • Sprout Social • Google Suite • Notion

Hardware & Filming:
Proficient with Nikon, GoPro, and mobile filming

Experience

Sr. Social Media Manager

InsideHook | Aug 2024 – Apr 2025 | New York, NY

  • Oversaw strategy and content creation for InsideHook and The Spill across TikTok, Instagram, and Twitter
  • Wrote briefs and executed short-form content from ideation to final post
  • Managed community engagement and adapted brand TOV across newsletters and social
  • Helped launch HoopsHQ and drove 2M+ views on video content within four months

Creator → Senior Creator → Lead Creator

VaynerMedia | Mar 2020 – Mar 2024 | New York, NY

  • Led content teams and mentored creator residents, reviewing output and ensuring FTC compliance
  • Developed TikTok-first campaigns for brands like Kool-Aid, MiO, and Gillette
  • Wrote scripts, filmed, edited, and handled community management
  • Played a key role in launching Kraft Mac & Cheese’s TikTok strategy
  • Helped scale influencer platform strategy and social playbooks for CPG brands

Select Brands

Kraft • Kool-Aid • MiO • Planters • Gillette • EchoPark • HoopsHQ • Brisk Iced Tea • Lipton • Duracell • O-I Glass

Industry Experience

Beverage • CPG • Food • Auto • Fashion • Finance • Pop Culture • Glassware • Sports