O-I Glass

In 2022, I joined the O-I Glass team to help shake up the B2B space with content that actually belonged on TikTok. The goal? Reach businesses and buyers in the food, beverage, and hospitality world, and make them care about glassware via short form content. We created trend-driven, UGC-style videos that felt native to the platform while highlighting the quality and design of O-I’s products. The result was a rare B2B presence on TikTok that was equal parts strategic and scroll-worthy. Agency: Vaynermedia