From December 2020 to October 2021, I worked as a Copywriter and TikTok Creator for MiO, helping shape the brand’s voice through bold, digital-first storytelling. I wrote and storyboarded a national OLV campaign for the Olympics, bringing high-energy hydration to life with a creative twist that aligned with the brand’s tone and the global moment. I also contributed to the launch of a TikTok hashtag campaign that encouraged playful, user-generated content, helping MiO find its flow on a platform where personality and performance go hand in hand.
Agency: Vaynermedia
Matt Carucci | Content Creator, Copywriter & Creative Strategist 