Kraft TikToks

In August 2020, I became the face behind @MacCheeseByKraft, launching and leading the brand’s official TikTok presence from the ground up. I created content that lived as both organic and paid, helping define the tone, voice, and visual identity of Kraft Mac & Cheese on the platform. I also helped sign and guide our first influencer collaborator, building a pipeline of creator-led content that aligned seamlessly with our growing audience. We garnered over 150k+ followers and 20m+ views
Agency: Vaynermedia