In December 2020, Kraft teamed up with Cholula for a spicy OLV campaign spotlighting the cult-favorite combo of hot sauce and mac & cheese. I helped drive the creative through playful cross-account social banter, which built momentum toward a limited-time bundle promotion featuring both brands. From social chatter to campaign launch, it was a full-circle moment of sauce and strategy.
Agency: Vaynermedia
Matt Carucci | Content Creator, Copywriter & Creative Strategist 