From December 2020 to January 2022, I served as the Copywriter, Community Manager, and TikTok Creator for Kool-Aid — leading creative across platforms while helping shape the brand’s voice for a new generation. During this time, I helped launch a TikTok Hashtag Challenge that drove mass engagement and created content supporting Kool-Aid’s NIL (Name, Image, Likeness) deal, tapping into cultural moments and expanding the brand’s reach with younger audiences. Agency: Vaynermedia
Matt Carucci | Content Creator, Copywriter & Creative Strategist 