Duracell + Williams Racing

In 2023, I joined the Duracell team just as they made their high-speed debut in Formula 1 through a headline partnership with the Williams Racing Team. I helped concept and create some of the first wave of content that positioned Duracell as more than just a sponsor, but as a serious player in the racing world. Our focus? Bringing F1 to Gen Z. I helped craft fun, platform-native TikTok content that aligned with race-day hype and meme culture, energizing a new audience and proving Duracell could go toe-to-toe in the fast lane of fandom. Agency: Vaynermedia