ROLE Copywriting + Content Creation  ·  WITH Broader Creative Team  ·  AGENCY VaynerMedia

I was the copywriter and creator behind a mix of organic and paid TikToks that helped launch Kraft Mac & Cheese on the platform. I wrote the ideas and worked with the wider team to turn them into a voice, look, and rhythm that felt native to the feed. I also helped bring the channel’s first influencer collaborator into the mix, building another way for the brand to show up without losing its personality.