SOCIAL CAMPAIGN / 2020
Kraft x Cholula
A mac-and-cheese habit with a little more heat.
ROLE Copywriting + Content Creation · WITH Broader Creative Team · AGENCY VaynerMedia
Kraft and Cholula already had the kind of pairing people talk about like a personal discovery. I helped write the playful back-and-forth between the two brands, letting the social banter warm up the idea before the campaign arrived. That conversation led into a limited-time bundle and an online video built around the combination people were already making at home.
THE PAYOFF
The heat arrived before the product did.
The social exchange gave the limited bundle a setup, not just an announcement.
