SOCIAL CONTENT / 2020 TO 2021
Kool-Aid TikTok Collection
Six ways to bring a giant red pitcher into the For You feed.
ROLE Copywriting · WITH Art Director Partner + Broader Team · AGENCY VaynerMedia
The assignment was not to make Kool-Aid Man act younger. It was to find trends that already fit his very specific kind of chaos. I wrote concepts for a mix of organic and paid TikToks, then partnered with an art director and the wider team to make each one feel like the character had wandered into the feed on his own.
18.2k views – organic
1.9m views – paid media
1.6m views – paid media
1.3m views/ paid media
1.9m views / paid media
1.3m views / paid media
THE RESPONSE
Paid posts reached 1.3M to 1.9M views.
The ideas followed the platform without sanding down the character.
