HASHTAG CHALLENGE / 2020
New Year New MiO
Four tiny ways to make the same old routine taste less same-old.
ROLE Copywriting + TikTok Creation · WITH Broader Creative Team · AGENCY VaynerMedia
New Year’s content usually asks people to reinvent their whole life before breakfast. We made the change feel smaller, stranger, and much easier to try. I helped write and film four TikToks around different kinds of everyday switch-ups, all tied together by #NewYearNewMiO and the idea that a little change can still change the day.
125m views / paid media
148.6k views / paid media
43.6m views / paid media
147.8k views / paid media
THE IDEA
Change the routine, not your whole personality.
Each video found a different way into the same simple New Year thought.
