OLYMPICS SOCIAL / 2021
Synchronized MiO
A top-down TikTok, a pool-sized idea, and one very blue final frame.
ROLE Copywriting + Storyboarding + TikTok Creation · WITH Broader Creative Team · AGENCY VaynerMedia
MiO wanted an Olympics idea made for vertical video. I wrote the script and full storyboard for a top-down concept that borrowed the precision of synchronized swimming and translated it into the language of TikTok. It was the first produced ad where I owned both the script and storyboard. I stayed close through the shoot and worked with the team to carry the same visual idea into the final cut.
THE THROUGHLINE
Script. Storyboard. Shoot. Final frame.
The same top-down idea stayed visible from the first page to the finished TikTok.
