NIL PARTNERSHIP / 2021
Kool-Aid x Kool-Aid McKinstry
The most obvious partnership in college football, in the best possible way.
ROLE Copywriting · WITH Art Director Partner + Broader Team · AGENCY VaynerMedia
When Alabama cornerback Ga’Quincy “Kool-Aid” McKinstry became eligible for an NIL partnership, the connection already felt like a punchline with a perfect ending. I helped write the social idea and rollout, including a temporary name swap between the brand and player accounts. The wider team brought the partnership to life across channels, while McKinstry made it unmistakably his own.
THE FIT
A nickname, a brand, and an instant story.
The partnership was easy to understand because the creative did not get in the way of the coincidence.
