INTEGRATED SOCIAL / 2020–2021
MiO
An Olympic spot on one side. TikTok chaos on the other. The copy had to flex for both.
ROLE Copywriting + Storyboarding + TikTok Creation · WITH Art Director & Partner + Broader Creative Team
MiO needed to move between a polished Olympic moment and the looser, faster language of TikTok without becoming two different brands. I wrote and storyboarded the Olympic OLV, then contributed ideas and content to the TikTok hashtag campaign.
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