ROLE: Copywriting / Storyboarding / Directing  ·  WITH Art Director Partner + Broader Team

Kool-Aid already had the vibrancy, the mascot, and the OH YEAH. The work was finding new social ideas big enough to match them. I partnered with my art director to write concepts and copy that felt fast, colorful, and a little impossible to ignore.

Explore the projects

Three projects that let Kool-Aid Man be loud in three very different ways.

TIKTOK COLLECTION

Kool-Aid TikToks

Trend-led ideas written around Kool-Aid Man’s personality.

Open project

HASHTAG CHALLENGE

Don’t Drop the OH YEAH

A duet challenge built around the longest OH YEAH.

Open project

NIL PARTNERSHIP

Kool-Aid x Kool-Aid McKinstry

A name-match partnership made for social.

Open project